A monthly brief for small consumer brands. Each issue takes one category, reads every competitor's storefront, and checks the numbers everyone else takes at face value.
Latest issue
Twelve creatine products priced per 5g dose: the format sets the price, "per serving" hides the dose, and the small tub can cost three times as much.
Read the issue →Earlier issues
A competitor promoting a line it can't ship, the leader opening Q4 gifting in September, and a price list that flips once you account for what's in the serving.
Read the issue →Next issue
The October issue takes a new category. Get it by email, one a month at most, and unsubscribe any time.
Your category
Your own category, assayed: $149, delivered in 5 days. Every competitor priced on the basis your customers actually use, and what to do about it. Write to praveen@assaymonthly.com with the brand you run and the competitors you watch.